If You See This on Your Shampoo Label, Toss It Immediately
"The word 'fragrance' on an ingredient list can contain a Pandora's box of synthetic chemicals," explains Jana Blankenship, founder of natural haircare line Captain Blankenship and author of Wild Beauty. "Scents are proprietary and classified as trade secrets in the United States, so personal care and perfume companies do not have to disclose the hundreds or even thousands of unregulated chemicals that comprise their recipes."